Background:
Absalom, the third son of King David, is a prominent figure in the Old Testament known for his striking appearance and ambitious nature. His account is primarily found in the books of 2 Samuel. Absalom's strategy to win the hearts of the people of Israel is a significant aspect of his narrative, as it sets the stage for his rebellion against his father, King David.

The Context of Absalom's Strategy:
After being exiled for the murder of his half-brother Amnon, Absalom was eventually allowed to return to Jerusalem. However, he did not immediately regain favor with King David. During this period, Absalom began to devise a plan to undermine his father's authority and win the loyalty of the Israelites.

The Execution of the Strategy:
Absalom's strategy to win the hearts of the people is detailed in 2 Samuel 15:1-6. He employed several tactics to achieve his goal:

1. Public Image and Accessibility:
Absalom presented himself as a man of the people. He acquired a chariot and horses and had fifty men run ahead of him, creating an image of importance and authority (2 Samuel 15:1). This display was designed to impress the people and establish his presence as a leader.

2. Personal Engagement:
Absalom positioned himself at the city gate, where he could interact with those who came to seek justice from the king. By doing so, he made himself accessible to the people, a stark contrast to the perceived inaccessibility of King David (2 Samuel 15:2).

3. Empathy and Advocacy:
Absalom would inquire about the people's issues and grievances, expressing sympathy and understanding. He would say, "Look, your claims are good and right, but the king has no deputy to hear you" (2 Samuel 15:3). This statement subtly criticized the current administration and suggested that the people's needs were being neglected.

4. Promise of Justice:
Absalom promised that if he were appointed judge in the land, he would ensure that everyone received justice. He declared, "Oh, that I were appointed judge in the land! Then everyone with a grievance or dispute could come to me, and I would give him justice" (2 Samuel 15:4). This promise appealed to the people's desire for fair treatment and resolution of their disputes.

5. Personal Touch:
Absalom employed a personal touch by greeting those who approached him with a handshake and a kiss, a gesture that conveyed warmth and familiarity. "Whenever anyone approached to bow down to him, Absalom would reach out his hand, take hold of him, and kiss him" (2 Samuel 15:5). This act further endeared him to the people and reinforced his image as a caring and approachable leader.

The Outcome:
Through these calculated actions, Absalom "stole the hearts of the men of Israel" (2 Samuel 15:6). His strategy was effective in garnering widespread support, ultimately leading to a full-scale rebellion against King David. Absalom's ability to connect with the people and present himself as a champion of justice played a crucial role in his temporary success in winning the loyalty of the Israelites.