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While our Maker has left us greatly in the dark about unimportant and disputable matters, He has given plain directions concerning the performance of our duty. There is nothing more closely connected with virtue and happiness than reputation. Throughout the Word of God we are excited by examples, as well as by precepts, to aim diligently at obtaining a good report.

I. THE WRONGNESS OF HAVING TOO LITTLE CONCERN ABOUT OUR REPUTATION. There are those who affect indifference to what a silly or malicious world may think or say of them. They say that avoiding censure is impossible. It is true that sometimes innocent and prudent persons may fall under very cruel imputations; but they rarely continue under them. Professing to despise the ill opinion of mankind creates a shrewd suspicion that we have deserved it. Innocent persons must distinguish themselves by a constant, though unaffected, attention to their reputation. A good name is what a bad person cannot secure. And therefore you who can should on no account fail of doing it. The judgment of others concerning us deserves respect. Preservation of mutual esteem makes persons amiable to each other. Persons who care not what they are thought are in a very likely way not to care what they do. Contempt of reputation is contrary to our worldly interests. An eminently fair character prepossesses everybody in favour of him who bears it, engages friendly treatment, begets trust and confidence, gives credit and weight. Such persons are always sought after and employed. The feeling of being esteemed is one of the joyfullest feelings in the heart of man. Another consideration is, that though offenders often return completely to their duty, it is but seldom and imperfectly that they ever regain their characters when once forfeited.

II. THE WRONGNESS OF SHOWING AN OVER-REGARD TO OUR REPUTATION. Many think a fair appearance is all they want. Many think that if they are guilty of nothing which the world thinks enormous, they are quite as good as they need be. A worse case of immoderate regard to our reputation is when, to raise or preserve it, we transgress our duty. The esteem of the worthless is very ill-purchased at the price of becoming like them. The most fatal consequences daily proceed from persons being led by the folly of others rather than their own good sense and that of their discreeter and more experienced friends. Frequently prejudices of education, worldly interest, vehemence of temper, hurry men into wrong-doing. Often the sole inducement is, that if they should stop short their friends would look coldly upon them, and think meanly of them, and they cannot bear the reproach of not having been true to their side or party. In preferring the good opinion of others to their own conscience, persons who have been guilty of some folly or sin will be guilty of almost anything to cover it rather than expose themselves. Another bad way of aiming at reputation is, when we demolish that of others to raise our own, and build it on the ruins. They who are known to give such treatment generally meet, as they well deserve, with a double share of it. Candour towards all of whom we speak is the true art of obtaining it towards ourselves. Besides those who are led into any of these sins by an undue fondness for reputation, they also are blamable who allow it to give them too much uneasiness. A good name may be the subject of too much anxiety. Undue solicitude for fame is sure to bring us distress. It is injustice to demand of the world more regard than we have a right to. Persons who claim too much are frequently driven to unfair and even criminal methods of getting their claim allowed. There is not upon earth a more ensnaring temptation than that of too fond a self-complacency.

(Abp. Secker.)

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KJV: A good name is rather to be chosen than great riches, and loving favour rather than silver and gold.

WEB: A good name is more desirable than great riches, and loving favor is better than silver and gold.